MYTHOS | I'm by your side
In collaboration with BBDO Greece, we crafted a vibrant and dynamic animation for Mythos Beer’s latest campaign, celebrating inclusion and accessibility.
Using a bold collage animation style, we brought to life the stories of inspiring individuals who have broken stereotypes and made a positive impact in their communities.
From Katerina Vrana, the first “sitting down” comedian, to the WLG Female Stars, Greece’s first all-female gaming team, the video showcases a diverse group of trailblazers.
Our goal was to create an engaging, visually striking piece that captures the energy of their stories while highlighting Mythos Beer’s commitment to diversity and positive change.
THE CONCEPT
Our idea was to create a collage-style animation that mixes real portraits of the heroes with their actual environments, but in a fun, stylized way. We aimed for a bold, fresh look that highlights each person’s story while keeping the visuals vibrant and engaging.
A tricky part was adding titles for each person, but we decided to turn that into a plus! Instead of hiding them, we made the titles a key part of the design, using bold typography that fits right into the overall look, making the video even more eye-catching.
