DEI | POWER UP THE GAME
Euroleague Final Four 2026
For the EuroLeague Final Four 2026 in Athens, DEI wanted to do more than appear on the court. They wanted to power it. So we created a video made to live on the glass floor itself: 1,800m² of light and motion, blending 2D and 3D, set to the rhythm of street basketball bucket drums. A new kind of canvas, and a new way to feel a brand at full scale.
THE BRIEF
The brief was unlike anything we’d taken on before. Not a video for a screen, but one for the floor of the court itself. 1,800m² of glass, turned into a living surface that thousands of fans would stand around and millions more would watch from home.
A closer look at the visual language.
One thing we learned quickly: on a glass floor, colour behaves differently. Vivid tones and hard contrasts don’t just sit on the surface, they bounce up and light the whole stadium, so we leaned into bold, saturated palettes that could carry the energy of the room.
Before anything moved, we explored how the court could shift between worlds, from clean geometry to full-on energy, while still reading as one place. These are some of the frames and directions that shaped it.
BUILD FOR THE SPOTLIGHT
And then it went live. Seeing it leave the screen and land on the actual court, at full scale, in front of a packed arena, was the moment the whole thing made sense. Here’s the piece where it was always meant to be.
