ESSA Beer
Party noise in every bubble
A high-energy commercial project for ESSA Beer, crafted in collaboration with FABULA and Lion Films.
A 20-second animated spot built as a single flowing camera move, blending surreal party visuals, bold transitions, and stylized character motion. The goal was to capture ESSA’s playful, flavor-forward identity through rhythm, design, and controlled chaos—packed tight into a fast, fluid ride.
THE BRIEF
FABULA approached us with a playful, surreal brief: build a party world where the fruit is the environment, the energy is contagious, and the transitions never stop.
The goal was to match ESSA’s bold, fresh identity with a visual style that feels immediate, fun, and full of personality.
STYLEFRAMES
The ESSA universe is built from oversized fruit, dreamlike locations, and high-contrast visuals. These styleframes were our guide for tone, composition, and pacing—making sure everything felt connected, but never repetitive.
THE APPROACH
We went to a single-shot experience: one continious move through a rhythmically unfolding world. Our focus was on sharp transitions, surreal enviroments and stylized realism, keeping the characters grounded while the world around them plays by its own rules.
The color palette and layout were designed for clarity and energy, with bold silhouettes, exaggerated scale, and clean compositions tying everything together.
STYLE EXPLORATION
This project came together through a fast, focused pipeline. From storyboarding to rigging and comp, we handled it all in-house—balancing design and animation with precision.
We played with 2D/3D integration, stylized movement, and match-cut transitions to keep everything fluid and fun.
