COSMOS LAC | OUR COSMOS
The brief was to make an advert celebrating Cosmos Lac’s carbon neutral certification. The aim was to promote the companies desire to offset their carbon emissions by shifting their focus to renewable energy and renewable materials.
THE CONCEPTS
A blend between spray paint and the natural environment: Thinking about the ‘Cosmos’ in Cosmos Lac was a great starting point for us. We wanted to paint a ‘colorful’ picture show-casing Cosmos Lac’s spray paints alongside a vibrant natural setting.
So, we focused on the earth and the everyday objects that we all associate with spray paint. To top it off, we included solar panels, windmills and renewable materials which are the key components to becoming carbon neutral.
STENCIL
To end the animation we came full circle and focused on the earth once more. This time we stenciled it in with spray paint, to cement the message that Cosmos Lac was making changes that helped the planet.
PRE PRODUCTION
We used a bit of everything, but it was important for us to have the art convey a hand-crafted feeling. We collaged realistic elements with painted textures, allowing us to incorporate 3D props without having them feel out of place. A variety of gradients and texture would make the style feel like it had been spray painted onto the screen.
MIXED STYLES
We used a bit of everything, but it was important for us to have the art convey a hand-crafted feeling. We collaged realistic elements with painted textures, allowing us to incorporate 3D props without having them feel out of place. A variety of gradients and texture would make the style feel like it had been spray painted onto the screen.
